Why you need an account manager for your campaign

Marketing campaign management is essential for improving communication. An account manager should be easy to contact by email and phone, with face-to-face meetings included in the deal also. Their job is to provide regular updates on the direct mail campaign and the progress of the mailing company: what stage the campaign is currently at and if they are working to schedule etc.

As mentioned above, direct mail management is, basically, an extension of your company. The account manager will be up-to-speed on all things to do with your business and campaign, enabling them to respond effectively to any queries or issues that may arise. With the direct mailing services of an account manager, the client would, most likely, need to call multiple people within the company’s team to get the right info.

There are a lot of stages and considerations that go into a direct mail marketing campaign. Is the design bright and engaging? Does the copy reflect the brand and relate the message, without seeming too ‘salesy’? Is the call-to-action displayed in the best position? Should you laminate the campaign? Specialist experience in the industry can prove invaluable, and help achieve the desired objectives. In essence, marketing campaign management provides the objectivity of an experienced ‘outsider’, with insider knowledge in reaching your goals.

A mailing company account manager is dedicated to working with your brand to craft content that is consistent with all marketing channels. They will ensure they know all aspects of the company to offer the best solutions to appeal to your core demographic. They can also provide guidance on that all-important, clear and clickable call-to-action.

Account managers know the terms of the industry and the different stages of the mailing house process. Therefore, you are not out of your depth when discussing the ultimate goal of your mailing campaign. They’ll take the hassle out of your hands, so you can focus on engaging with your customers.

If you do want to give it a go, there’s more info on the A-Z of direct mail terminology here.

If you have produced successful previous campaigns, tell your account manager. That way, they can cherry pick the greatest elements of the campaign, and replicate. If you already have a successful template, a few tweaks and expert guidance will only serve to appeal to more customers.

A mailing house, such as WDM, can follow up on your campaign and ensure the results are working towards the outlined objectives. The account manager can reveal customer insights, keep you fully up-to-date on how the campaign is performing and make objective recommendations based on the results.

As with every marketing channel, direct mailing services are constantly evolving. There are new direct mail fulfilment offerings, integrative capabilities, advancement and exciting customer engagement opportunities. The account manager’s knowledge of the industry will ensure that your campaign is ahead of the competition, at the forefront of your prospect’s mind. Done well, direct mail management can build on your existing customer base, help retain customers and even drive revenue.

Direct mail companies are seeing an increase in integrated marketing – the buzzword of the industry. Essentially, this refers to direct mailing services and email marketing working in harmony. A company can utilise a mailing house for brand awareness, delivering marketing mail that highlights the company, their offering and details a specific landing page for the prospect to visit. They can then track their journey through the website, asking them to sign up for the newsletter. From there, they can deliver hyper-personalised email marketing campaigns.

Of course, the cost is a large factor to the size of your marketing campaign. Due to their experience, account managers at a mailing company can, generally, obtain better rates than the clients themselves. These rates could apply to print, packaging, postage and any other stage along the fulfillment house process.