What should my direct mail printing look like?

Once you have the idea for your marketing campaign in mind, you need to consider the services of a printing house. Most mailing companies will double up as a printing house, but you should always check beforehand. The right type of print can spell the difference between success and failure. The allure of high-quality printing still draws in the customers today, with a staggering 71% saying the type of direct mail printing affects their decision to open and respond to the campaign.

What are the most popular print finishing services?

When it comes to printing and direct mail fulfilment (more on that later), there’s a wealth of options for your company. Most local printing companies will offer the services, but it’s worth checking out beforehand. It’s also important to note that ‘luxury printing’ will benefit your business, and suggest your brand can be trusted.

What is direct mail fulfilment in printing?

Direct mail fulfilment does not only refer to printing services, but the process after that step. You’ve got to consider the packing and delivery, and most printing houses will offer the services. A fulfilment house will take care of the procedures after your mail is printed – for example, storage – and only after all steps are completed can you say your direct mail marketing is fulfilled.

Most mailing companies offer print and mail services, as well as warehouse facilities. It’s important to always speak to your local printing companies before opting to work with them, as they may not have the capabilities to completely fulfil your order. Often, mailing campaigns are staggered – meaning your campaign will be delivered in parts to track responses – so storage is necessary. You’ll also find that most direct mail companies use similar fulfilment processes, ensuring your campaign is streamlined and budget-friendly. There are several factors to consider when choosing a litho or digital printing company:

• Referrals – choose a company based on positive referrals, and speak to peers within your industry.
• Visit the site – browse their website to see what importance they put into direct mail, and whether their website is regularly updated. Likewise, you should look at case studies and understand how the mailing house operates.
• Security – if your campaign is delivered in stages, they must offer secure warehouse facilities for your mail.

At WDM, we are a fulfilment house offering a range of printing services. You can speak to our team regarding your campaign and the best possible option to get your message in the right place.