WDM’s New Branding 2014

Posted: November 3, 2014

Categorised in: News

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WDM has a new identity. After reflecting on the needs of our customers and our business, we carried out a strategic review and realised that we have become much more than a mailing house to the people we work with. We decided that we needed to change the way we portray ourselves to enable customers to understand that at WDM we do more.

The time had come for an update of our identity to reflect changes to our services and our position in the market. WDM has always focused on service, so our new look positions the company as one that is clearly focused on our customers and is flexible and adaptable to their changing needs. The new identity set the tone for our new website, which encapsulates our ethos and enables users to get a feel for who we are, not just what we do.

Our MD, Lynn Beasley said “We are delighted with our new identity and the website that represents who we are and what we do so effectively. The changes have been well received by customers and we’ve had lots of positive feedback”.

The investment in our brand and identity signals the beginning of a new era for us, which is seeing unprecedented levels of demand for our unique blend of added value services.

WDM branding

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