Transactional mail refers to direct mailing sent by a business or mailing house.
As a UK mailing house, we understand the benefits of transactional marketing, which can be sent on behalf of your customers, via mailing companies. The transactional mail service completes a transaction, with a paper trail for your company to measure. The form of mailing, typically utilised for B2B direct mail, can convey changes in membership to your business, any in service or even legal requirements. However, with that said, terms and conditions must be adhered to with transactional mailing.
Mailing the terms and conditions document to a customer is a type of transactional mail. Transactional mail is a mailing that is sent to an individual customer and forms part of their transaction. It isn’t marketing mail sent to a large quantity, and it isn’t focused on delivering a commercial message. However, it is possible to use adverts to encourage additional purchases.
Before we look at when it is necessary to mail out the terms and conditions document, here is a quick summary of its main functions.
There are two scenarios that require a business to send out terms and conditions as transactional direct mail.
Like any other type of direct mail campaign, transactional mailings require careful planning and managing. Mailing companies and mailing houses, such as WDM, are best placed to manage the entire process which includes printing, mailing and postage services. Alongside the direct mail fulfilment, mailing companies will endeavour to automate the sorting of data, to ensure you are communicating with the correct prospects.
Alongside the above types of direct mailing as terms and conditions, there are a number of transactional marketing examples that can be used to spread the word about your business. Order receipts, welcome packs and changes to an account are some of the most popular for this direct mail format, but you can read more with our 15 business uses for transactional mail article.
At WDM, we specialise in transactional mail services. You can speak to our team today to discuss how we can help with your terms and conditions mailing, or any other general questions with regards to marketing.
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