Posted: October 10, 2017
Categorised in: Direct Mail
Direct mail is still one of the most effective and personable methods for speaking to your prospects and customers. Modern personalised direct mail is hugely popular today, reflecting the interests and needs of your audience. The direct mail statistics prove that technology has not sounded the death knell for direct mail. For many companies, it’s essential to integrate your online advertising with direct mail, and this is where experienced and savvy marketers and business managers can take advantage of direct mail houses.
What is a Mailing House?
A mailing house refers to a business that looks after the print, mail and postage services of a client. Mailing houses in the UK are, typically, used as they offer efficient services, for companies that do not have the time to spend on direct mail. Those businesses that rely on direct mail, or are looking to integrate direct mail with their digital advertising, are the ones that benefit most from using a direct mail house.
Professional mailing houses boast services such as personalised direct mail and transactional direct mail, along with various printing finishes. Your direct mail should stand out from the mail sent to your target audience each day, which is where a good mailing house comes into its own.
Advantages of Using a UK Mailing House Services
There are many benefits to using a mailing house with dedicated direct mail services; the most important is time.
Outsourcing your direct mail marketing campaigns to a UK mailing house is time effective, especially for larger corporations. Printing and packaging direct mail is time-consuming for those that do not have the spare hours. Producing your direct mail in-house also requires staff to do so. You may have to take on extra employees, rather than pay a fee to a mailing house with the staff knowledge and expertise to handle the marketing campaign efficiently.
Another advantage of a mailing house is that your direct mail marketing campaign is produced faster when created by those specialising in the industry.
Machines at mailing houses are equipped for large orders and are, inevitably, more accurate than those that don’t specialise in direct mail. At WDM, we offer a range of direct mail services, as well as digital printing and litho printing. Opting for a mailing house allows you to enjoy the printing finishes that you wouldn’t necessarily receive in-house. You can choose from the likes of UV Spot varnishing, gloss, matte and soft touch laminating, stitching and stapling, spot gluing, pattern gluing, folding and even die-cutting.
These machines improve accuracy, allowing for better targeted campaigns. Mailing houses also, typically, benefit from faster and greater data and mail sortation.
Mailing houses generally offer lower postage costs for the UK and international direct mail. If you are looking to produce parcels, catalogues and brochures – it could be in your best interest to outsource to a mailing house. The bulk postage from a mailing house is cost effective and provides clients with improved savings.
Direct mail houses know the best direct mail marketing campaigns in the industry, after producing campaigns for many clients. Personalised digital print artwork can be complex, even with an in-house team and if the mailing house has the expertise and software, it’s easier and cheaper for you in the long term.
If you would like to discuss your direct mail options for your direct mail marketing campaign and why you should use a mailing house, get in touch with one of our team today.