Use a mailing house
Direct mail marketing is an essential tool for communicating with your audience. We may spend the majority of our time behind a screen, but the novelty of receiving personalised mail through our doors has certainly not worn thin. With the highest response rates recorded for direct mail in the past year, a mailing house may just be the path to follow for your campaign. A mailing house can provide the knowledge and expertise for directly talking to your customers. Advice for standing out from the crowd is priceless in this day and age, and you can certainly do that with this communication method. To put it in perspective, each person receives an average 121 emails a day, but only around 20 pieces of mailing each week…
Similarly, a mailing house boasts machinery and technology to produce your campaign to a high standard. Most direct mail companies can also store and even distribute your advertising, as well as providing bulk mailing discounts for large volumes. For more information on why you should use a mailing house, you can read our guide here.