Litho print, also known as offset printing, is a traditional method of printing, using wet ink from metal plates to print on various media formats. Our in-house printing presses allow us to manage your direct mail campaigns, particularly beneficial for medium and long print runs. Even with the rise of digital print, litho print is still a common option for businesses today, with many advantages to your strategy following innovation in capacity, speed, and quality.
What is Litho Printing?
Digital printing is a method of direct mail printing. Digital printing takes a modern approach – assembling the images ready for print from a complex set of numbers and formulas. This digital image is used to control the amount of ink, toner and exposure, to produce an exact duplication of the image you would like to produce.
Digital printing services are the most common form of printing today, due to the crispness and consistency of the finished print. With digital, you can personalise your direct marketing, targeting the content towards your audience and addressing them on an individual level.
Benefits of Litho Printing
Offset litho printing has been the direct mail printing service of choice for many companies, and is still common in the market today – even with the rise of digital printing. There are plenty of advantages to the method and, as a UK mailing house, we’re sharing the company benefits:
Litho printing affords a high level of colour accuracy – ideal for high-quality direct mailing. Opt for litho if you are hoping to use metallic inks, such as gold and silver, as offset litho provides a brilliant finish for colours in print.
High-quality campaigns are essential in attracting attention and gaining credibility. Create high-quality direct mail for your audience with litho print’s high level of colour accuracy. With the ink soaked into the paper fibres, different finishes are enhanced such as glossy and textured paper. If you plan on your designs standing out with metallic inks like gold and silver, opt for litho.
While many of us know that content and design is important, what about paper quality? Different types of paper will create different perceptions of your brand — fortunately litho print is flexible in that it can run on almost any paper or card material around 60gsm and 500gsm.
Litho print is ideal for bulk mailing campaigns with an upfront one set-up cost that is more efficient when you mail thousands of direct mail. Although set-up is involved which isn’t as fast as digital print for a smaller job, it’s quicker to print high quantities of high-quality items.
Examples of Litho Printing
Lithographic printing is the most common, cost-effective and practical print process for quantity and runs of large-scale direct mailing, such as Postcards, Large letters, Self-mailing, Dimensional mailers, Catalogues.
Our Other Print Services
Litho print is still used by established organisations seeking high volume orders of direct mail. If you’re interested in high-quality, efficient, and reliable direct mail litho printing, get in contact with us today. Discover more of our printing services, including laser mono print and inkjet print.
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Meet Chris, our print expert
Our people are the difference: Chris has over 30 years’ experience in printing.
What Chris doesn’t know about printing isn’t worth knowing. He’s a bit of a printing geek, and he uses his knowledge to ensure the job is right first time with the bare minimum of materials required for setup.