Bespoke Mail Design Services

Combine your industry specific knowledge with ours to produce a standout design, with targeted variable content that is optimised for maximum postal discount. Our design services can be split into the three categories below and although each can be supplied individually, we find that the best results are achieved when all three are combined.

Creative Graphic Design

Our in-house design team work on a wide variety of projects, from simple static designs like flyers and business cards to entire catalogues, brochures, and questionnaires. Our team can also help to design the base artwork for complex variable data jobs. If you’re just starting out in business or are considering a rebrand, we also do logo design and corporate branding.

Complex Document Creation

When sending a mailing it is unusual for the same message to apply to an entire contact list. The best results are achieved by tailoring each mail piece to the individual. We can create a highly personalised document that allows you to send a targeted message to each recipient, while still achieving the economies of scale of a single bulk mailing. The levels of personalisation are endless, but some common uses are:

• Variable text — office addresses, single expressions, headings, paragraphs
• Variable images — photos of account managers, maps, logos, signatures
• Variable barcodes — 1D, 2D, QR Codes
• Tables — transactions, timetables, price lists

We will identify every possible permutation of your complex document and provide a digital proof of each, using live or test data, to be checked and approved through our online proofing system.

Mailing Design

Postage discounts can be achieved by using either Mailmark or OCR services, and there are a strict set of guidelines to follow when designing your mail piece. Failure to meet the regulations can lead to the mailing being reverted to a more expensive service. We ensure that every job we process has the correct PPI, the correct clear zones, a return address, and is machine readable to get the cheapest postage price.

What Makes Us Different

Collaboration

The design and data processing departments have developed an excellent relationship. By having a graphic design team that understands the complexities of personalisation and the postal industry, we get a mail ready design first time.

Software

As you’d expect, we’ve got the full Adobe Creative Suite, but we also have Planet Press Connect, which is an industry-leading solution for data driven design and automation through workflows. We’ve been using Planet Press for years, and we were one of the early adopters when Connect was released. To this day, we haven’t found a complex job specification that we couldn’t complete using the software.