Handling Your Data Safely

The starting point to any successful mailing campaign is good data. Our expert data processing department can work with your data, to ensure it is as clean as possible or supply you with a clean targeted list that best meets your specification.

Data Security

WDM is certified to the international standard for information security — ISO 27001. We follow the standard to ensure your data is securely transferred to, stored on, processed within, and deleted from our systems. We are also registered as data processors with the Information Commissioners Office.

Data Supply

WDM has decades of experience working with B2B and B2C data supply companies. We can work with you to create the right customer profile for your marketing message, and then source the data on your behalf from the most suitable supplier. If you would rather source your own data, we can still offer a consultation service to help identify the correct targets.

Address Enhancement

Any data file we receive will be checked and enhanced if required as part of our standard service. This includes correcting the case, removing punctuation, splitting address lines, correcting postcode format, and identifying overseas addresses. This makes your mail piece look more professional and ensures that we can always achieve the maximum postage discounts by working with clean addresses.

Data Processing

We are specialists in complex data manipulation — our motto is “Embrace the Complex”. We frequently work to an exact data brief and regularly offer recommendations too. The level of complexity can vary hugely on a per client basis but the most common services we provide are:

Deduplication

A basic dedupe could be to ensure only one mail piece is received per person or per residence. Deduplication can get complicated very quickly, for example, when you are working with several different fields other than the address, and possibly across multiple data files.

Mailsortation

We have all the right knowledge and software to sort data files to achieve the cheapest postage prices available from all the major suppliers. Find our postage service offers online.

Response Handling and Data Capture

When collecting data from your mailing list through surveys, vouchers or coupons, you can use our PO Box address so we receive the mail directly or you can deliver to us in bulk. We can help design your forms so that they can be scanned, and the data captured automatically using OCR technology. We can also capture hand-written responses and use barcodes to match the response to the sender from the original data file.

PDF Generation and Archiving

If it is a requirement, or even just desirable, to keep a PDF record of every mail piece sent, we can create individual or large indexed PDFs, using any naming convention and securely store or transfer back to the client.

What Makes Us Different

ISO 27001 certification

Audited data security processes. It’s a big deal in our industry, As we handle sensitive data, we must be able to prove that it is safe with us.

Bespoke management system

Our cloud-based system controls every aspect of the business. Clients can securely connect and login to view their entire estimate and job history, upload data files and artwork, view and approve proofs and see real time stock lists.

Automation

Any repetitive process is worth automating, as it reduces the time spent and ensures accuracy. We strive to automate as much as possible, but we always include a human eye check from an expert data processor.