What is Digital Printing?
Digital printing is a form of direct mail printing. Litho and digital printing are two forms of printing processes. Whereas litho is traditional, using wet ink and transferring images via printing plates, digital printing takes a modern approach. Assembling the images ready for print from a complex set of numbers and formulas, digital printing captures the images from pixels. This digital image is used to control the amount of ink, toner and exposure, to produce an exact duplication of the image you would like to produce. As part of our UK direct mailing services, digital printing is, today, the most common form of printing processes. You can read more on the definition of digital printing for your company with our comprehensive guide on the direct mail printing service.
Company Benefits of Digital Printing
With digital printing 101 out of the way, here are the benefits of the digital print and mail services for your company.
As digital printing is a much more modern process, the turnaround is quick; a huge advantage when it comes to print and mail services. The differences between litho and digital printing are vast, with digital printing services better suited for short runs. They have a lower set-up charge and can handle direct mailing from a single piece, up to 1,000, so you can expect an efficient and fast timescale for direct mail with digital printing. You only need upload a high-res image and the printer will take care of the rest.
As this form of direct mail printing is a much more fast and efficient printing process, it can run cheaper than more traditional methods. You print only as much as you need for your direct mailing with digital printing. If you have a small printing job, this is the service for your company.
The ability to produce personalised direct mail is enhanced when using a digital printer company. Variable printing is available with this form of printing, allowing your company to customise images and tailor content to specific audiences.
As more companies turn to digital printing services, the industry will see further development and improvement. It requires fewer staff hours, communication and a quicker turnaround, all benefiting your business and your marketing campaigns.
Examples of Digital Printing
Digital printing can be used for almost any form of direct mail (you can use the contact form at the bottom of this page to contact us regarding the service, and we’ll provide a print quote). Many companies turn to direct mail digital printing services as they provide a better finish than traditional forms of printing, and look high-quality.
Postcard printing is still increasingly popular, regularly thought of as the most popular format for direct mail marketing campaigns. They are one of the greatest marketing techniques, boasting massive response rates and are available via digital printing. You can find out even more on the postcard printing process here. Similarly, you can use digital printing for business cards and direct mail catalogues.