What is Digital Printing?
Digital printing is a method of direct mail printing. Digital printing takes a modern approach – assembling the images ready for print from a complex set of numbers and formulas. This digital image is used to control the amount of ink, toner and exposure, to produce an exact duplication of the image you would like to produce.
Digital printing services are the most common form of printing today, due to the crispness and consistency of the finished print. With digital, you can personalise your direct marketing, targeting the content towards your audience and addressing them on an individual level.
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Company Benefits of Digital Printing
With digital printing 101 out of the way, here are the benefits of the digital print and mail services for your company.
Examples of Digital Printing
Digital printing can be used for almost any form of direct mail. Many companies turn to digital printing services as they provide a crisper, high-quality finish. Digital printing can be used for everything from business cards to catalogues.
Postcard printing is still a popular format for direct mail marketing campaigns. They are one of the most cost-effective marketing techniques, boasting massive response rates when combined with personalised printing methods. Learn more about the effectiveness of postcard printing here.