Responsive Print For Your Marketing Campaign: A Quick Assessment

Responsive print can be defined as a means by which digital systems, such as your website, trigger the printing of customised flyers, postcards, business mailers, etc. that can be sent to customers within hours of a specified action. For example: you set up your computer system to print a customised postcard that is mailed to your customer within hours of that person filling out an online survey.

The effects can be substantial:

To determine whether responsive print is right for your current marketing campaigns or not, consider its effect on your customers. You should be reasonably confident of at least moderate success.

Responsive print will impact your business as much as your customers, maybe even more so. So assess that impact before proceeding.

Should you decide to go ahead, you will have to consider whether to handle the printing in-house or outsource it. Either way, make a point of personalizing your printed materials so as to distinguish your mail from everyone else’s.
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According to Royal Mail, 70% of all printed mail is opened; 79% of that opened mail is read for at least a minute. The goal is to get your mail opened. You accomplish that through personalisation.

Is direct print right for your company? Only you can make that decision. Just know this: direct mail enjoys a better response rate than e-mail.
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To learn more about our direct mail marketing services call us today on 0191 487 5148. Alternatively, if you’d like to learn more about integrating responsive print into your Digital Customer Journey read our in-depth guide here.