Posted: August 28, 2018
Categorised in: Direct Mail
The GDPR signalled a significant change in the way we conduct our marketing campaigns. While the frantic emails encouraging customers to opt-in might have died down, the post-GDPR fear is still very much evident. The GDPR is unknown territory for marketers, and we are yet to understand the consequences to our existing customer database. However, the legislation also presents companies with the chance to pull together an effective, transparent and personalised marketing campaign. Businesses must find new ways to connect with and engage consumers. Direct mail, with fewer constraints than online advertising, is effective, provides strong returns and can help reduce overall costs. Here’s how…
Ultimately, working with a mailing house can reduce costs for your overall marketing campaign, while providing more opportunities to communicate with your consumers in a post-GDPR world.