Take Nike, for instance. Their latest ad ‘nothing beats a Londoner’ has seen them land in the top list of ads in 2018, simply due to using real, young Londoners to showcase their products.
Behind every brand are humans pulling the strings, and we want to see that. Corporate, uninspiring advertisements no longer have a place in our very open world. Being authentic in your direct marketing is key to driving sales.
If your prospects do not feel like they are engaging with a real, passionate human, they will likely lose any connection they may have had with your company and look elsewhere. Direct mail marketing is a great way to begin humanising your brand, and we’re sharing the marketing campaign tips to drive responses.