Direct Mail and Marketing News | Best Practices and Trends

Direct Mail Printing A-Z: Understanding the Terminology

Digital Printing refers to the process of printing from a digital-based image, directly to...

When it comes to getting the most out of your marketing campaign, you need...

In a post GDPR world, customer segmentation and data analytics companies are on everyone’s...

Direct mail marketing is one of the great methods of communicating with your audience.

Lead generation is the process of identifying and obtaining potential customers for a particular...

You’ve produced a brilliant campaign brief and delivered it to your mailing house.

A structured, clear and concise marketing brief is essential to ensure the success of...

We’ve put together plenty of info on why direct mail is becoming critical to...

Last year, we looked at the advantages of direct marketing and email – establishing...

While design, copy and print finishing are crucial to the success of your direct...

The objective of most successful direct mail campaigns is to increase customer retention. Therefore,...

We need to talk about the future. While we don’t believe robots are about...