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Direct Mail Printing A-Z: Understanding the Terminology

Digital Printing refers to the process of printing from a digital-based image, directly to...
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The best print finishing to get people talking

When it comes to getting the most out of your marketing campaign, you need...
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Easy steps to market targeting and delivering personalised mail

In a post GDPR world, customer segmentation and data analytics companies are on everyone’s...
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The periodic table of direct mail marketing elements

Direct mail marketing is one of the great methods of communicating with your audience.
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The 16 ultimate tips to getting your customers buying

Lead generation is the process of identifying and obtaining potential customers for a particular...
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7 deadly sins for your marketing call to action

You’ve produced a brilliant campaign brief and delivered it to your mailing house.
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How to write an effective campaign brief

A structured, clear and concise marketing brief is essential to ensure the success of...
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The Ultimate 35 Direct Mail Marketing Insights

We’ve put together plenty of info on why direct mail is becoming critical to...
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How to integrate direct mail and email

Last year, we looked at the advantages of direct marketing and email – establishing...
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Getting the best envelope for your direct mail campaign

While design, copy and print finishing are crucial to the success of your direct...
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How can I increase responses for my direct mail campaign?

The objective of most successful direct mail campaigns is to increase customer retention. Therefore,...
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AI Marketing: Is it the only future for companies?

We need to talk about the future. While we don’t believe robots are about...
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