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Using direct mail to encourage students to your university

When it comes to appealing to students, you must consider more than one medium....
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Why you should consider using vouchers for direct marketing

When it comes to customer engagement strategies and retention, one thing consistently tops the...
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Why you need an account manager for your campaign

When it comes to managing your campaign and getting it in front of the...
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No more robots! How to humanize your brand

We might live in a digital world, but that doesn’t mean we’re quite ready...
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Washington Direct Mail gains ISO27001 accreditation

Our mailing house has become one of the very few direct mail companies in...
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Direct Mail Printing A-Z: Understanding the Terminology

Digital Printing refers to the process of printing from a digital-based image, directly to...
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The best print finishing to get people talking

When it comes to getting the most out of your marketing campaign, you need...
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Easy steps to market targeting and delivering personalised mail

In a post GDPR world, customer segmentation and data analytics companies are on everyone’s...
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The periodic table of direct mail marketing elements

Direct mail marketing is one of the great methods of communicating with your audience.
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The 16 ultimate tips to getting your customers buying

Lead generation is the process of identifying and obtaining potential customers for a particular...
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7 deadly sins for your marketing call to action

You’ve produced a brilliant campaign brief and delivered it to your mailing house.
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How to write an effective campaign brief

A structured, clear and concise marketing brief is essential to ensure the success of...
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