Direct Mail and Marketing News | Best Practices and Trends

The Most Important Things To Know About Direct Mail Marketing

The Most Important Things to Know About Direct Mail Marketing Direct mail marketing is...

Responsive Print For Your Marketing Campaign: A Quick Assessment

Responsive Print for Your Marketing Campaign: A Quick Assessment Responsive print is an emerging...

Christmas Opening Times 2018

Do you need your direct mail campaign components designed or printed over the Christmas...

Washington Direct Mail – Christmas Offer

CHRISTMAS IS APPROACHING, AND WE'VE GOT A GIFT FOR YOU! Book any new direct...

The Top Best Practices For Your Direct Mail Campaigns

The Top Best Practices For Your Direct Mail Campaigns In a world that’s becoming...

Direct mail can take retail to new heights

Our world may be one where we can easily reach customers online at any...

What should I expect with direct mail fulfilment?

We have previously touched on direct mail fulfilment, but it’s becoming ever more pressing...

Reducing costs with a mailing house post-GDPR

The GDPR signalled a significant change in the way we conduct our marketing campaigns....

How to prepare your direct mail campaign for print

One of the more terrifying aspects of your direct mail marketing campaign is getting...

Why you should consider using vouchers for direct marketing

When it comes to customer engagement strategies and retention, one thing consistently tops the...

Why you need an account manager for your campaign

When it comes to managing your campaign and getting it in front of the...

No more robots! How to humanize your brand

We might live in a digital world, but that doesn’t mean we’re quite ready...

Washington Direct Mail gains ISO27001 accreditation

Our mailing house has become one of the very few direct mail companies in...

Direct Mail Printing A-Z: Understanding the Terminology

Digital Printing refers to the process of printing from a digital-based image, directly to...

The best print finishing to get people talking

When it comes to getting the most out of your marketing campaign, you need...

Easy steps to market targeting and delivering personalised mail

In a post GDPR world, customer segmentation and data analytics companies are on everyone’s...

The periodic table of direct mail marketing elements

Direct mail marketing is one of the great methods of communicating with your audience.

The 16 ultimate tips to getting your customers buying

Lead generation is the process of identifying and obtaining potential customers for a particular...

7 deadly sins for your marketing call to action

You’ve produced a brilliant campaign brief and delivered it to your mailing house.

How to write an effective campaign brief

A structured, clear and concise marketing brief is essential to ensure the success of...

The Ultimate 35 Direct Mail Marketing Insights

We’ve put together plenty of info on why direct mail is becoming critical to...

How to integrate direct mail and email

Last year, we looked at the advantages of direct marketing and email – establishing...

Getting the best envelope for your direct mail campaign

While design, copy and print finishing are crucial to the success of your direct...

How can I increase responses for my direct mail campaign?

The objective of most successful direct mail campaigns is to increase customer retention. Therefore,...

AI Marketing: Is it the only future for companies?

We need to talk about the future. While we don’t believe robots are about...

The Elements of Measuring ROI on Direct Mail Campaigns

Calculating the marketing ROI of a direct mail campaign is essential to ensure accurate...

What should my direct mail printing look like?

The Next Step for Creating Charity Marketing Campaigns

All successful charity marketing campaigns achieve one objective: reaching more people and generating more...

How Direct Mail is Becoming Eco Friendly

Today, it’s hard to ignore the plea to save the planet. The Great Pacific...

19 Direct Marketing Books every Marketer Should Read

The Trends Improving Brand Loyalty and What You Can Do

All we want in this world is loyalty, and is that too much to...

66 Methods to Make your Direct Mail Copy (virtually) Foolproof

If you would like to discuss any of the above points mentioned, or...

Are Brochures Still Effective in the Digital Age?

The rise of smartphones has put social media marketing and digital advertising, quite literally,...

Social Media and Direct Mail: The Crossover

Direct mail marketing has long been thought of as traditional, but the likes of...

How to Avoid the 17 Most Common Direct Mail Marketing Mistakes

Successful direct mail marketing doesn’t come easy. As a UK mailing house, we’ve been...

Easter Direct Mail: How, When and Why

Christmas, New Year, Valentine’s Day and Mother’s Day are behind us for another year,...

How Copywriting Can Make a Good Direct Mail Campaign Great

Many people can write well, but writing copy for a direct mail campaign requires...

15 Experts Share Their Top Tips for Planning a Marketing Campaign

It’s March 2018 already, and it’s time to really kick-start your marketing plan for...

Variable Data Printing: How Will it Benefit your Company?

Direct mail is a brilliant marketing strategy to communicating with your prospects. Effectively, you...

Strategic planning for your 2018 Direct Marketing Campaigns

The beginning months of the year are ideal to look back over the previous...

Why Direct Mail is Essential for Political Campaign Marketing

As a UK mailing house, offering political mail services, we have first hand experience...

B2B Direct Mail: Spotlight on the Legal Profession

B2B direct mail is one of the most common choices for advertising in the...

The Importance of Transactional Mail Terms and Conditions

Transactional mail refers to direct mailing sent by a business or mailing house. As...

Ultimate GDPR Marketing Guide: What it Means for your Company

Personal data has been called the ‘world’s most valuable resource’ ahead of oil (The...

Direct Mail Campaign Ideas To Consider For 2018

Back in 2017, we produced our guide to direct mail formats for your business....

A Comprehensive Guide to Direct Mail Fulfilment

Direct mail fulfilment is a vital component of any direct mail campaign. While the...

Net Promoter Score Rates WDM Mailing House as ‘World Class’

World Class Customer Service In business, it’s important to measure your success, and this...

Direct Mail Campaign Planning for 2018

Direct mail marketing is a traditional form of advertising, one that is becoming ever...

Digital versus Screen Printing

What’s the difference between Screen printing and Digital printing? Screen and digital printing are...

The History of Direct Marketing and Direct Mail

Ancient Sources for Direct Marketing It’s stretching the truth to say that direct marketing...

Creating the Perfect Direct Mail Marketing for 2018

2017 has been a busy year for direct mail, and 2018 looks to be...

Our Best Year Yet at Washington Direct Mail

Christmas is almost upon us, but there’s no time to put our feet up...

How do I give you a Direct Mail job brief?

Washington Direct Mail has a simple three-stage Job Brief Briefing a UK Mailing House correctly...

UK Paper Sizes Guide for Direct Mail

If you don’t know your A4 paper size from your B1, you may be...

7 Innovative and Exciting Direct Mail Trends for 2018

Direct mail marketing has enjoyed huge success in 2017. It has proven to be...

B2B and B2C Direct Mail Design Advice and Tips

As an established mailing house and fulfilment house, we’ve seen plenty of direct mail...

Save Money on Your Direct Mail Marketing Campaigns

Direct mail overheads are, typically, a huge topic of interest for Heads of Marketing...

15 Business Uses of Transactional Direct Mail

Transactional mail or transactional direct mail is, quite simply, direct mail that is sent...

Direct Mail Postcards: One of the Greatest Marketing Techniques

In the world of emails and online advertising, direct mail postcards are effective. While...

WDM Industry Insider Tips: Viral Marketing Campaigns

Jason Sullock, WDM LTD Marketing Manager, is back with his industry insider tips. He’s...

Why Direct Mail is Popular at Christmas

Christmas is the most significant period to appeal to your consumers. At Christmas, we’re...

The Best Coca Cola Direct Marketing Advertising Through the Years

Coca Cola is often considered to be the pioneer of marketing strategy. Coca Cola...

Marketing and Design: Will A Robot Take My Job?

This week, BBC Radio is tackling a difficult subject: “Will a robot take your...

WDM Industry Insider Tips: Direct Mail Marketing Explained

At WDM Online, as a mailing company, we have a wealth of industry insider...

Why you Should Consider Direct Mail Printing Services

Direct mail services have seen a resurgence of late. It’s not enough for companies...

How Seasons Affect Direct Mail Marketing Campaigns

Direct mailing continues to prove its worth in a digitally driven world. Direct mail...

Direct Mail Marketing Tip: RGB and CMYK Difference

To analyse the printing trap between RGB and CMYK, we must first look at...

Direct Mail Marketing Tips: Defining the Best Data Requests

To create a successful direct mail marketing campaign, you need data. The problem with...

Direct Mail Myths About Millennials and Why it Works

In the age of technology, we can assume one thing – the greatest method...

Top Tips and Advantages of Using a UK Mailing House

Direct mail is still one of the most effective and personable methods for speaking...

Direct Mail vs Email – Who is the King of Marketing Campaigns?

We live in a digitally driven world. Our lives are online, but that hasn’t...

Halloween Horror Stories – Direct Mail Marketing Campaign Mistakes

The weather is turning, the nights are getting darker, and Halloween is almost upon...

Types of Direct Mail Marketing – The Best Direct Mail Formats Part 1

Direct mail marketing continues to prove to be a versatile marketing campaign method. Even...

Powerful Direct Mail Statistics you Can Use to Improve your Business

It’s all too often we are told that email marketing is the future of...

Why Direct Mail Still Works – WDM’s Top Reasons

Is direct mail still relevant? Has the advancement of email campaigns and the age...

What is Digital Printing and How Does it Work?

The age of technology is not only revolutionising the way we live but also...

Direct Mail vs Online Advertising

Direct mail vs. online advertising is a common argument. In the age of the...

Advantages of Using Personalised Direct Mail to Improve Your Business

Personalised direct mail is one of the best practices when it comes to direct...

10 Innovative & Creative Direct Mail Marketing Examples

In this day and age, traditional direct mail marketing campaigns have been replaced by...

How To Select A UK Mailing House

Introduction and Reasons for Outsourcing to a Mailing House Modern Personalised Direct Mail Marketing...

5 Reasons you should Integrate Direct Mail Marketing into your Digital Campaigns

CMO’s, Heads of Marketing, and Marketing Managers with their finger on the pulse are...

8 B2B Direct Mail Best Practices

To create a successful direct mail marketing campaign, you must do your research. Your...

WDM Employee Profile: Jon Beasley

Job: Technical Director, Washington Direct Mail (WDM) Mailing House When did you join WDM...

The difference between posted direct mail and door drop

What is the difference between Posted Direct Mail and Door Drop? Posted Direct Mail...

Ten Reasons to add direct mail to your campaigns

Direct mail, and especially personalised direct mail, can make an enormous difference to your...

What is a mailing house? How do I get the best from one?

What is a mailing house? How do I get the best from one?...

Washington Direct Mail Scholarship Awards 2017 Launch

At Washington Direct Mail we understand that University expenses can be significant and know...

What Printing Finishes & Techniques Are Available – Digital & Litho

How Political Parties used Direct Mail in the 2017 UK General Election

Washington Direct Mail (WDM) recently did a huge amount of direct mail service work...

The Future of Direct Mail Marketing Campaigns

The Future of Direct Mail Marketing Campaigns What is the future of Direct Mail...

7 Key Facts About Direct Mail Marketing: Infographic

Direct Mail Marketing Infographic: The time is right for you to take another look...

Digital vs Lithography Printing – What should I use?

What’s the Difference Between Digital Printing and Litho Printing? Digital printing, similar to an...

WDM Employee Profile: Chris McEneny

Job: Direct Mail Services Management, Washington Direct Mail (WDM) Mailing House When did you...

Benefits of direct mail marketing and using for your marketing channel

Working in a Mailing House supplying Direct Mail Services to businesses across the UK,...

WDM Employee Profile: Multi Talented Experience

WDM Profile: Lincoln Normanton Job: Print Finishing, Washington Direct Mail (WDM) When did...

Data Security: Beefed up data security for Direct Mail Campaigns

Data Security has been beefed up as part of the recent building refurbishment plan....

Digital Printing: Expansion Continues with New Print and Print Finishing Kit

Each of these runs at a phenomenal 100 A4 pages per minute on all...

WDM upgrades Planet Press Direct Mail and Marketing Workflow Tool

We’ve been using a direct mail and marketing workflow tool called Planet Press for...

Direct Mail Services and Digital Printing announced for 2017 UK General Election

Massive Investment Signals Confidence in North-East Business

‘Confidence in the future’ continues to be the watchwords at WDM this year as...

WDM makes clear commitment to the environment

At WDM we are committed to helping the environment. Not only are we ISO...

Red Nose Day at WDM

Here at WDM we’re doing our bit to support Comic Relief and we ask...

New IGNIFI acquisition. New opportunities.

The acquisition of the production department of IGNIFI – a well-established business – means...

Royal Mail Mailmark: Delivering New Levels of Business Information

Royal Mail is replacing its existing barcode system making every single letter traceable to...

WDM’s New Branding 2014

WDM has a new identity. After reflecting on the needs of our customers and...

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