How to integrate direct mail and email
Last year, we looked at the advantages of direct marketing and email – establishing...
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Getting the best envelope for your direct mail campaign
While design, copy and print finishing are crucial to the success of your direct...
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How can I increase responses for my direct mail campaign?
The objective of most successful direct mail campaigns is to increase customer retention. Therefore,...
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AI Marketing: Is it the only future for companies?
We need to talk about the future. While we don’t believe robots are about...
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The Elements of Measuring ROI on Direct Mail Campaigns
Calculating the marketing ROI of a direct mail campaign is essential to ensure accurate...
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