The acquisition of the production department of IGNIFI – a well-established business – means a great deal to WDM. It signifies confidence, commitment and phenomenal ambition, all coming from the North East.
The confidence is manifested in a great service which not only works for existing customers but it also comes from the realisation that investing and growing these capabilities is a key component to WDM achieving their long-term goals.
The commitment and ambition shown by WDM demonstrates a forward-thinking attitude while also being an important strategic move. Purchasing the production arm of IGNIFI will create numerous new opportunities internally and externally. Not only have we acquired around 80 new clients from the deal but we’ll also gain experienced staff to carry out key elements of the new service. This means offering the newly acquired mailing and print finishing technology continuity to clients already using it while complimenting WDM’s existing offering.
All in all, it proves WDM’s healthy position and commitment to continued investment and more importantly, that they’re far more than just a direct mail company.
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