In simple terms, a weak marketing proposal can lead to the failure of your campaign. It’s likely there will be confusion amongst the team – both internal and external if working with a mailing house. Similarly, a boring marketing brief can lead to an unmotivated supplier and, subsequently, disastrous results. The procedure for a successful marketing campaign starts at the beginning, when outlining your objectives.
Below are some key points to include in your proposal and a basic marketing brief template to help you on your way to success.