The History of Direct Marketing and Direct Mail

Ancient Sources for Direct Marketing

It’s stretching the truth to say that direct marketing existed at all throughout the ancient period but unsolicited requests from one person directly to another did exist throughout the Western World as we know and, with a stretch of the imagination, could be seen as ‘direct marketing’ by a modern definition. Each and every one had to be hand-written, and even the invention of printing in China during the eighth-century had a negligible impact outside Asia because the process and the specialists required were kept secret and protected. Only the capture of Chinese printers by a Turkic army enabled the spread of hand block printing throughout the Islamic World, and it would be a further six centuries before the process reached central Europe.

History of Direct Marketing & Direct Mail

Share this image on your site using the code below:

Take a look at the direct mail services we provide and get in touch with one of our print specialist. We can help you craft a beautiful direct mail campaign, from the design through to distribution.

Request a Quote today!

Complete the form and one of our mail and print experts will be in touch with your quote.






We’re experts in what we do

Delivering world class mail and print solutions since 1983, we know a thing or two about the industry. Read our latest news and insights to learn more about our experience and expertise.

Get a quote today, call 0191 487 5148 or email info@wdmonline.co.uk