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The fully revised edition and up-to-date marketer’s reference guide for specifying direct marketing print production
Flyers… corporate brochures… direct mail… all Marketers need to be familiar with the steps involved in preparing their campaigns for printing. Now completely revised to reflect the latest technology and trends, A Guide to Print Management, Second Edition is the guide to the entire process of print production, from the early stages of idea creation and planning, to the stages of manufacturing and processing.
Essential material is included for all aspects of the process including coverage of briefing, data, variable printing, colour management, layouts, images, prepress, paper stock, printing, finishing and binding, legal issues, environmental issues, and more.
