Categories for: Direct Mail

The Top Best Practices For Your Direct Mail Campaigns

The Top Best Practices For Your Direct Mail Campaigns In a world that’s becoming...
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Direct mail can take retail to new heights

Our world may be one where we can easily reach customers online at any...
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What should I expect with direct mail fulfilment?

We have previously touched on direct mail fulfilment, but it’s becoming ever more pressing...
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Reducing costs with a mailing house post-GDPR

The GDPR signalled a significant change in the way we conduct our marketing campaigns....
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How to prepare your direct mail campaign for print

One of the more terrifying aspects of your direct mail marketing campaign is getting...
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Why you should consider using vouchers for direct marketing

When it comes to customer engagement strategies and retention, one thing consistently tops the...
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Why you need an account manager for your campaign

When it comes to managing your campaign and getting it in front of the...
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No more robots! How to humanize your brand

We might live in a digital world, but that doesn’t mean we’re quite ready...
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Direct Mail Printing A-Z: Understanding the Terminology

Digital Printing refers to the process of printing from a digital-based image, directly to...
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Easy steps to market targeting and delivering personalised mail

In a post GDPR world, customer segmentation and data analytics companies are on everyone’s...
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The periodic table of direct mail marketing elements

Direct mail marketing is one of the great methods of communicating with your audience.
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The 16 ultimate tips to getting your customers buying

Lead generation is the process of identifying and obtaining potential customers for a particular...
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7 deadly sins for your marketing call to action

You’ve produced a brilliant campaign brief and delivered it to your mailing house.
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How to write an effective campaign brief

A structured, clear and concise marketing brief is essential to ensure the success of...
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The Ultimate 35 Direct Mail Marketing Insights

We’ve put together plenty of info on why direct mail is becoming critical to...
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How to integrate direct mail and email

Last year, we looked at the advantages of direct marketing and email – establishing...
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Getting the best envelope for your direct mail campaign

While design, copy and print finishing are crucial to the success of your direct...
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AI Marketing: Is it the only future for companies?

We need to talk about the future. While we don’t believe robots are about...
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The Elements of Measuring ROI on Direct Mail Campaigns

Calculating the marketing ROI of a direct mail campaign is essential to ensure accurate...
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The Next Step for Creating Charity Marketing Campaigns

All successful charity marketing campaigns achieve one objective: reaching more people and generating more...
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How Direct Mail is Becoming Eco Friendly

Today, it’s hard to ignore the plea to save the planet. The Great Pacific...
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The Trends Improving Brand Loyalty and What You Can Do

All we want in this world is loyalty, and is that too much to...
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66 Methods to Make your Direct Mail Copy (virtually) Foolproof

  If you would like to discuss any of the above points mentioned, or...
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Are Brochures Still Effective in the Digital Age?

The rise of smartphones has put social media marketing and digital advertising, quite literally,...
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Social Media and Direct Mail: The Crossover

Direct mail marketing has long been thought of as traditional, but the likes of...
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How to Avoid the 17 Most Common Direct Mail Marketing Mistakes

Successful direct mail marketing doesn’t come easy. As a UK mailing house, we’ve been...
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Easter Direct Mail: How, When and Why

Christmas, New Year, Valentine’s Day and Mother’s Day are behind us for another year,...
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How Copywriting Can Make a Good Direct Mail Campaign Great

Many people can write well, but writing copy for a direct mail campaign requires...
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15 Experts Share Their Top Tips for Planning a Marketing Campaign

It’s March 2018 already, and it’s time to really kick-start your marketing plan for...
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Variable Data Printing: How Will it Benefit your Company?

Direct mail is a brilliant marketing strategy to communicating with your prospects. Effectively, you...
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Strategic planning for your 2018 Direct Marketing Campaigns

The beginning months of the year are ideal to look back over the previous...
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Why Direct Mail is Essential for Political Campaign Marketing

As a UK mailing house, offering political mail services, we have first hand experience...
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B2B Direct Mail: Spotlight on the Legal Profession

B2B direct mail is one of the most common choices for advertising in the...
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The Importance of Transactional Mail Terms and Conditions

Transactional mail refers to direct mailing sent by a business or mailing house. As...
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Ultimate GDPR Marketing Guide: What it Means for your Company

Personal data has been called the ‘world’s most valuable resource’ ahead of oil (The...
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Direct Mail Campaign Ideas To Consider For 2018

Back in 2017, we produced our guide to direct mail formats for your business....
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A Comprehensive Guide to Direct Mail Fulfilment

Direct mail fulfilment is a vital component of any direct mail campaign. While the...
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Net Promoter Score Rates WDM Mailing House as ‘World Class’

World Class Customer Service In business, it’s important to measure your success, and this...
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Direct Mail Campaign Planning for 2018

Direct mail marketing is a traditional form of advertising, one that is becoming ever...
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The History of Direct Marketing and Direct Mail

Ancient Sources for Direct Marketing It’s stretching the truth to say that direct marketing...
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Creating the Perfect Direct Mail Marketing for 2018

2017 has been a busy year for direct mail, and 2018 looks to be...
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How do I give you a Direct Mail job brief?

Washington Direct Mail has a simple three-stage Job Brief Briefing a UK Mailing House correctly...
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UK Paper Sizes Guide for Direct Mail

If you don’t know your A4 paper size from your B1, you may be...
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7 Innovative and Exciting Direct Mail Trends for 2018

Direct mail marketing has enjoyed huge success in 2017. It has proven to be...
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B2B and B2C Direct Mail Design Advice and Tips

As an established mailing house and fulfilment house, we’ve seen plenty of direct mail...
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Save Money on Your Direct Mail Marketing Campaigns

Direct mail overheads are, typically, a huge topic of interest for Heads of Marketing...
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15 Business Uses of Transactional Direct Mail

Transactional mail or transactional direct mail is, quite simply, direct mail that is sent...
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Direct Mail Postcards: One of the Greatest Marketing Techniques

In the world of emails and online advertising, direct mail postcards are effective. While...
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WDM Industry Insider Tips: Viral Marketing Campaigns

Jason Sullock, WDM LTD Marketing Manager, is back with his industry insider tips. He’s...
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Why Direct Mail is Popular at Christmas

Christmas is the most significant period to appeal to your consumers. At Christmas, we’re...
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The Best Coca Cola Direct Marketing Advertising Through the Years

Coca Cola is often considered to be the pioneer of marketing strategy. Coca Cola...
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WDM Industry Insider Tips: Direct Mail Marketing Explained

At WDM Online, as a mailing company, we have a wealth of industry insider...
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Why you Should Consider Direct Mail Printing Services

Direct mail services have seen a resurgence of late. It’s not enough for companies...
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How Seasons Affect Direct Mail Marketing Campaigns

Direct mailing continues to prove its worth in a digitally driven world. Direct mail...
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Direct Mail Marketing Tip: RGB and CMYK Difference

To analyse the printing trap between RGB and CMYK, we must first look at...
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Direct Mail Marketing Tips: Defining the Best Data Requests

To create a successful direct mail marketing campaign, you need data. The problem with...
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Direct Mail Myths About Millennials and Why it Works

In the age of technology, we can assume one thing – the greatest method...
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Top Tips and Advantages of Using a UK Mailing House

Direct mail is still one of the most effective and personable methods for speaking...
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Direct Mail vs Email – Who is the King of Marketing Campaigns?

We live in a digitally driven world. Our lives are online, but that hasn’t...
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Halloween Horror Stories – Direct Mail Marketing Campaign Mistakes

The weather is turning, the nights are getting darker, and Halloween is almost upon...
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Types of Direct Mail Marketing – The Best Direct Mail Formats Part 1

Direct mail marketing continues to prove to be a versatile marketing campaign method. Even...
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Powerful Direct Mail Statistics you Can Use to Improve your Business

It’s all too often we are told that email marketing is the future of...
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Why Direct Mail Still Works – WDM’s Top Reasons

Is direct mail still relevant? Has the advancement of email campaigns and the age...
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What is Digital Printing and How Does it Work?

The age of technology is not only revolutionising the way we live but also...
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Direct Mail vs Online Advertising

Direct mail vs. online advertising is a common argument. In the age of the...
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Advantages of Using Personalised Direct Mail to Improve Your Business

Personalised direct mail is one of the best practices when it comes to direct...
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10 Innovative & Creative Direct Mail Marketing Examples

In this day and age, traditional direct mail marketing campaigns have been replaced by...
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How To Select A UK Mailing House

Introduction and Reasons for Outsourcing to a Mailing House Modern Personalised Direct Mail Marketing...
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5 Reasons you should Integrate Direct Mail Marketing into your Digital Campaigns

CMO’s, Heads of Marketing, and Marketing Managers with their finger on the pulse are...
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8 B2B Direct Mail Best Practices

To create a successful direct mail marketing campaign, you must do your research.  Your...
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The difference between posted direct mail and door drop

What is the difference between Posted Direct Mail and Door Drop? Posted Direct Mail...
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Ten Reasons to add direct mail to your campaigns

Direct mail, and especially personalised direct mail, can make an enormous difference to your...
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What is a mailing house? How do I get the best from one?

  What is a mailing house? How do I get the best from one?...
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How Political Parties used Direct Mail in the 2017 UK General Election

Washington Direct Mail (WDM) recently did a huge amount of direct mail service work...
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The Future of Direct Mail Marketing Campaigns

The Future of Direct Mail Marketing Campaigns What is the future of Direct Mail...
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7 Key Facts About Direct Mail Marketing: Infographic

Direct Mail Marketing Infographic: The time is right for you to take another look...
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Digital vs Lithography Printing – What should I use?

What’s the Difference Between Digital Printing and Litho Printing? Digital printing, similar to an...
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Royal Mail Mailmark: Delivering New Levels of Business Information

Royal Mail is replacing its existing barcode system making every single letter traceable to...
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